The Coughee Story

Long before Coughee became a brand, it was a code word.

For decades, Devin the Dude and his circle used “Coughee” as shorthand for cannabis, friendship, music, and the laid-back lifestyle that became synonymous with Houston hip-hop culture. The term appeared throughout conversations, songs, and studio sessions, eventually becoming part of the mythology surrounding Devin and the Coughee Brothaz.

Years later, that culture would evolve into a brand.

The connection began when Minneapolis entrepreneur and artist Manny Phesto booked Devin the Dude for a performance in 2013. What started as a business relationship developed into a friendship that continued over the following decade. A few years later, the two collaborated musically, further strengthening the connection.

As conversations expanded beyond music, Devin connected with Manny and longtime business partner Vincent Santucci, co-founders of The Cloud Committee and Seward Solutions. Together, they saw an opportunity to build something authentic around a name that already carried decades of cultural significance.

Today, Coughee is developed through a partnership between Devin the Dude, The Cloud Committee, and Seward Solutions.

The Cloud Committee began as a California Prop 215 medical cannabis collective and has since evolved into a brand development company focused on creating products rooted in culture and authenticity. Seward Solutions develops the brand’s sustainable packaging and product infrastructure.

Coughee isn’t a celebrity endorsement or a licensing deal. It’s a brand built by people who have lived the culture behind the name.

What began as a code word became a community. What became a community became a brand.

Welcome to Coughee.