Wake Up & Smell the Coughee: The Origins of Devin the Dude’s Cannabis Brand

For Devin the Dude, Coughee has never just been slang—it’s been a code, a culture, and a crew. Long before launching his cannabis brand, Devin was known for coining the term as a laid-back way to reference smoking, especially when it wasn’t cool to say it out loud. Whether in lyrics or conversation, “Coughee” became a signature of Devin’s identity—equal parts humor, lifestyle, and herb.

That name would eventually evolve into the Coughee Brothaz, a collective of artists, friends, and creatives who moved with the same easygoing energy Devin’s music is known for, helping spread the message of good weed, good music, and good people across the map.

Now, that legacy is rolled up into a new form: Coughee – by Devin the Dude. The brand brings Devin’s personal taste and cannabis roots to life, pairing private-reserve quality flower and products with the same laid-back charm he’s been serving in music for decades.

Built in partnership with—and powered by—The Cloud Committee, Coughee brings together a leadership team deeply rooted in cannabis and hip-hop culture. Founded in 2016 by childhood friends Manuel “Manny Phesto” Levins Holden and Vincent Santucci, The Cloud Committee began as a medical collective and grew into a full-fledged cannabis brand house. With seasoned leadership team members like Monroe “OG Grip” Dunbar and Jackson Martin, the company brings a rare mix of authenticity, knowledge, and creative vision to everything they touch.

Manny’s relationship with Devin stretches back over a decade—first booking him for a festival in 2013, later collaborating on music, and now building a brand that honors Devin’s legacy while pushing cannabis culture forward.

But Coughee is more than just fire flower—it’s about doing things right. That’s why the brand has partnered with Seward Solutions to produce commercially compostable packaging across its line. From pouches to pre-roll tubes, every Coughee product is designed to be sustainable, responsible, and future-focused—because only losers litter.

With smooth-hitting strains, premium products, and an undeniable cultural foundation, Coughee is everything Devin loves in a good smoke—rolled up and ready for the people.

Wake up & smell the Coughee.